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In China, most signboards are written in Chinese calligraphy. If a sign is not written in calligraphy, it give viewers an impression that the company or shop is not professional.
A calligraphy work of "happy birthday" is likely to decorate a birthday party. If it's a birthday party for an old person, their usually some calligraphy about "longevity" will show up.
In Jin dynasty, carved tombstones was forbidden. So there are less Chinese calligraphy works in that period left although Jin dynasty is one of the glorious period in Chinese calligraphy.